Social Media Management

SOCIAL MEDIA

We live in the digital age and that means taking advantage of all the benefits that social media provides business, large and small. It doesn’t matter what type of business you’re in, social media is a great way to engage your customers and get great insight on what they want and expect from your company. Many businesses have already incorporated social media into their marketing and sales plans and if you haven’t done so already, know that you’re missing out on sales and more. To help you understand why you should be utilizing social media in your business efforts, here are a few of its benefits:

BENEFITS OF SOCIAL MEDIA

LEARN ABOUT YOUR CUSTOMERS/AUDIENCE

The key to success in any business is knowing as much as you can about your customers/audience. Before social media, you had to conduct market research, but now you can accomplish that with tools that many social media sites already offer. Facebook Insights will let you know which posts are performing better, the age and country that the most likes are coming from and more. There are also other third-party sites that can help you with your social media data so that you can use them when making important business decisions.

TARGET AUDIENCES BETTER

Once you have learned about your customers, you can now target your audience more effectively by geo-targeting messages out your audience based on their location. This way you can customize your messages for your audience so that you increase the chances of them visiting your site and buying your product or using your services.

FIND NEW CUSTOMERS AND EXPAND YOUR AUDIENCE

Even if you’re a small company in the middle of nowhere, you can have an international audience follow your company on social media since they can easily stumble upon your page in a number of different ways. With social media, you’re not limited to customers in your area, but all over the world. With the right social media campaigns, your business can be a worldwide entity.

INSTANT FEEDBACK

Great customer service is always something a company should place importance on and social media allows companies to provide extra customer service in real time. They can answer questions and respond to messages when they are sent and companies can also receive instant feedback from their customers. You can literally learn what your customers want from your company in real time with the use of social media.

INCREASE WEBSITE TRAFFIC

Building a strong online presence is important for any company and social media can help increase your company’s website traffic and search ranking. By using various social media channels, you’ll be able to direct your audience to your website and the more social media shares you get, the higher your search ranking will be when people look up your industry. Everything else being equal, increased traffic will lead to increased company sales.