From Underdog to Top Dog in Only Two Months
Websiteness specializes in helping business maximize their online process. This can lead to more customers, more revenues, and more profit. If you’re considering our services, you should hear about one of our past customers that found putting their faith in us was the best decision they could have ever made.
MEET TOW TRUCK HENDERSON
This Las Vegas/Henderson tow truck company, as the name implies, has been in business for quite a while. They receive an average of 5-7 calls a day from customers who need their services. Because the company has low overhead, this steady, albeit low, number has been enough to keep them operating as normal.
The main problem for Tow Truck Henderson, however, is they have virtually zero online presence. They do not have a website and don’t know how to manage their virtual identity in a way that makes them findable by potential customers.
The owners decide it’s time for a change. After much research, they finally decide to hire us at Websiteness. Our mission: build them a website, manage their Google My Business profile, and get them ranked in search engines for customers to see. The fact they have no previous experience with a website or SEO means that this company is a rare blank palette. Our team has the opportunity to start from the ground up and see the results that we can know are 100% our doing.
THE STRATEGY
Our main goal was to make Tow Truck Henderson visible in the online realm. To do this, they needed a brand new website. But, more importantly, they needed interesting and engaging content on their website. We built up not only insightful pages about their services, but a blog filled with helpful articles. The content readers are looking for now had Tow Truck Henderson’s name right at the top.
Now, in order for these top notch articles to be found, we had to utilize SEO. Search Engine Optimization is a trial and error process of fine tuning your website content to match what Google is looking for to show users. There are multiple facets to this technique, but the most popular is keyword optimization. We had to think about what Tow Truck Henderson’s future customers were searching for and include those search terms into the web content.
The Google search engine algorithms recognize when engaging content has the exact match of keywords that user are entering. This means the web content that is SEO optimized should, in theory, be ranked above other websites and articles.
We also built Tow Truck Henderson’s Google My Business profile. You can learn more about Google My Business by reading our article here. It is basically a directory entry of your physical business location that users can see and instantly find your address, operating hours, and directions. The great part about these listings, which we call local map listings, is that they show up above other listings in the search results.
Combining SEO and Google My Business helps put websites a step above the competition on the search engines. And this was just the start of our plan for Tow Truck Henderson. We worked tirelessly to perfect their online presence. Let’s see how we did!
THE END RESULT
Just two months after their new website went live, Tow Truck Henderson’s average calls per day went from 5 to 20. That’s 15 extra customers every single day. And, because the website featured a specific phone number, we can know that those customers came from our efforts here at Websiteness.
Tow Truck Henderson is now ranked #1 under multiple different search terms. This means they are the first thing people will see when they search for a tow truck in Las Vegas. They’ve had to race to find more employees and more tow trucks to keep up with such an increase in business. Needless to say, the owners are more than satisfied.
Now it’s your turn to flip your business’ online presence from zero to hero with Websiteness. Websites, SEO, Google My Business, Apps, and more are our specialty. We’ve learned through the ups and downs, so you can benefit without any of the hassle. Call us today to take your business to the next level.